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La Yegros (ARG)

Argentina has a long and dynamic music history. Tango was born in Buenos Aires and fuelled by icons like Astor Piazzolla, Carlos Gardel and Julio Sosa. Its folk music is as rich as any in South America, giving rise to stars such as Mercedes Sosa,the queen of the scene.

Now, poised to emerge on the global scene is La Yegros, a powerful presence on Buenos Aires’ underground scene. Her debut album “Viene De Mi” features a wide spectrum of genres: tropical rhythms, Argentine folk, reggae, dancehall, soul, and arabic music all unified by a unique voice and larger-than-life performance presence.

There’s a sass to her singing, at once fresh and urgent yet aged in experience and attitude, that cuts through contemporary cumbia, drawing on both deep folk traditions and cutting edge beats.

La Yegros resides in the pulsing heart of cosmopolitan Buenos Aires, but her family hails from the tropical climates found in the rural rain forests of the north, bordering Brazil. She received classical, conservatory training in music and got her break when she played before thousands as part of the De La Guarda experimental theatre.“I was brought up with the spirit of folklore, and my father carried a radio around all day and night... I was always surrounded by music.” says La Yegros, “So writing, for me, is inspired by a wide array of sounds and styles, and narratives. And today, I live in a very modern city, and am moved by very modern musical concepts.”

Confident and vibrant in approach, she’s been championed by MTV Iggy, as well as by Fader Magazine, who hailed La Yegros’ “raw urgency while sounding completely relaxed and conversational”.